Digital day is an internal marketing program carried out by the HM Sampoerna brand. Digital day 2021 is intended for HM Sampoerna's internal marketing to educate HM Sampoerna Marketing team about digital marketing in order for the team to have a stronger
marketing strategy and approach.
The target participants for Digital Day 2021 are the internal marketing team with the number of participants around 180 pax.
Creating a 2 day webinar event filled with inspirational digital marketers covering various topics. Besides the inspirational digital marketers, we wanted to conduct the event in a fun way by adding interactive elements and gamifications to it.